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Golden Intentions President and CEO, Kimberly Morse,  is available for interview either by phone or in person.  In addition, several Board members are available for interviews about Golden Intentions' work being done in the community.

Below are some examples of radio and televisions interviews, as well as feature stories in newspapers and magazines.

Contact phone number is 231-714-4475

Contact email:

To reach Kim directly please email



For many people, facing the end of life means the possibility of leaving things undone.  Be it a trip to a favorite local location, church for the last time, a party, or being a part of your child’s wedding day, Golden Intentions, Inc.® can help. We coordinate non-emergent transportation via fully-equipped ambulance, accompanied by licensed EMT's, when it is no longer possible to travel by car.

Golden Hands Transport is a donation  based service provided to our community.  

If you would like to make a  donation please mail it to:

Golden Intentions, P.O. Box 4457, Traverse City, MI 49685 

or donate online at:

The Record Eagle article regarding this transport can be read here: 

  A Birthday Wish Granted




NEWS:  Kimberly Morse's interview with Colleen Wares of WTCM.



NEWS: Golden Intentions featured on 9 and 10 News.  

Click here to view!



NEWS:  Kimberly Morse, President of Golden Intentions, Inc. interviews with The Faith Group on WLJN.  




September 11, 2016 -  Record Eagle Article: Non Profit Offers services, workshops for end of life prep    -    Featured in the Business section.



August 17, 2016

Advanced planning workshops free to public    

Golden Intentions® to educate 1,000 individuals in the Grand Traverse region about end-of-life planning

Traverse City, MI, August 17, 2016– Now through March 2017, Golden Intentions, Inc. will conduct free workshops totaling 1,000 participants entitled, “The Golden Conversation®: Changing the way we think and talk about the end of life”, for Grand Traverse area businesses and residents.

“Death is the final gift we give our friends and family, and it can be a difficult topic to discuss. Our goal is to encourage people to begin the “golden” conversation now before a crisis occurs. Most people have had an experience with death that left them feeling unprepared and discouraged. The workshops gently provide the basics for opening up the conversation and planning for the end of life no matter what your age.” Kimberly Morse, President and CEO of Golden Intentions, Inc.

Two-hour workshops are being conducted throughout the region; at community centers, in places of worship, and in businesses. The workshops address why many of us are so hesitant to discuss death, what the end of life often looks like, experiencing and acknowledging grief, using the G.O.L.D.E.N. acronym to guide our end-of-life preparation, honoring and celebrating those who are dying or have died, and a look at local and national resources available.

Golden Intentions representatives are available to come to Grand Traverse, Leelanau and Benzie county locations. To schedule a workshop, call (231) 714-4475 or to register for upcoming community workshops please visit the website at:


“My husband and I thought we had things in order, but after attending this workshop, we realized there is a lot more to do regarding end-of-life discussions that are often difficult for us to start. Now we feel a little more comfortable to proceed. We are glad we went.” Nancy H. workshop participant

“This new community resource offers all of us the guidance in helping us discuss the difficult topic of death with our loved ones. It provides non-judgmental education on end-of-life decisions… so loved ones aren’t saddled with difficult decisions.” Linda S. workshop participant



Founded in 2013 by Kimberly Morse and Danielle Gray, a health professional and a registered nurse. In 2011 Kim, then 39, experienced a life-threatening colon cancer diagnosis and Danielle became her patient care advocate through surgery and treatment.

Golden Intentions is a 501 (c)(3) non-profit community resource which encourages end-of-life conversation, preparation and celebration through community education and support services.

“Especially in the final phases of life, it will serve everyone if you have had important conversations. Now is the time. Get educated, communicate your desires with your circle of support, make sure whatever is in writing ends up where it matters most, keep talking, and educate others about what you’re learning.” Kimberly Morse and Danielle Gray, Golden Intentions co-founders.

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If you would like more information about this topic, please contact Kimberly Morse at 231-714-4475 or email at:



March/April 2016, Grand Traverse Womans Magazine